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Sleep doesn't have to
defeat you anymore.

Meet Indi — your personal AI sleep coach, delivered by text. Designed specifically for women over 40 navigating sleepless nights.

Start Sleeping Better

$19/month · Cancel anytime · First week free

You wake at 2am and your mind
refuses to let you rest.

Hot flashes. Racing thoughts. The frustration of watching the clock. You've tried everything — the apps, the teas, the advice to "just relax." Nothing sticks because nothing was made for this chapter of your life.

A bad night doesn't have to
mean a bad day.

Indi meets you in the morning — right on your phone — with a real plan for recovery. Not generic advice. Yours. Today.

I spent years as a sleep-deprived woman in my 40s, trying every remedy on the market. What I needed wasn't another tracker telling me I slept badly — I needed someone to tell me what to do about it.
— Founder, Indigo Sleep
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Indigo was built on that gap. An intelligent, compassionate coach who knows the science of sleep and the reality of your life — available at 7am when you need her most.

How Indi works

01

Text in the morning

Tell Indi how you slept — a quick number, a word, whatever you have. No journaling required.

02

Indi builds your plan

Based on your night, your patterns, and your body, Indi creates a personalised recovery protocol for today.

03

Tonight goes better

Small, science-backed adjustments stack over time. Most clients report meaningful improvement within two weeks.

See Indi in action

A real morning check-in — straight to your phone.

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Indi

Sleep Coach

Good morning 🌸 How did you sleep? Reply with a number 1–5 and any notes (e.g. "3, hot flashes")

Indi · 7:01 AM

2, hot

You · 7:08 AM

Rough night — here's your recovery plan:

⭐ Keep your wake time the same (no sleeping in)

⭐ Get outside light within 30 min of waking

⭐ Cool bedroom to 66–68°F tonight

⭐ Limit caffeine after noon

⭐ Try 4-7-8 breathing at bedtime

Indi · 7:08 AM

The difference

Every tracker tells you what happened.

Indi tells you what to do.

No wearables. No apps to check. No endless logging. Just a text message in the morning with exactly what your body needs today — grounded in sleep science and your personal patterns.

Start Your Free Week

Simple, honest pricing

Founding Member
$19/month
  • Daily personalised morning check-in via SMS
  • Adaptive recovery plan based on your night
  • Pattern tracking across weeks & months
  • Hormone-aware sleep protocols
  • Private, no app required
  • Cancel anytime
Claim Your Founding Rate

First 7 days free — no credit card required to start

Reserve your spot

Join the waitlist and be first to know when Indi opens for new members.